I took a break from my daily routine and headed to Slush. Not the wet snow you might find on the streets of
Helsinki this time of the year, but the hottest IT start-up event in the Nordics. Though slightly off-topic on this blog (will get on-topic soon), I truly can recommend attending
Slush if you are an IT innovator or investor anywhere in the world - these guys really know how to make a cool event!
Together with over 10.000 people I roamed, what I would describe, a
super-sized nightclub meets science lab for two days. Four mesmerizing stages packed with key notes & seminars, a hundred+ cool stands and quite a few free macchiatos later, a person does get a little worn down with the same innovation BS. A lot of smoke and mirrors... literally. (Which they need for the 1000000 lazer beams that criss-cross the ceilings.) Nonetheless, weary or not, you always end up picking up something new and interesting, meet lots of people you'd normally never get around to see and get some valuable practice on your elevator pitches (and notice how much you're in need of that practice).
On the second morning of Slush, the United States Ambassador to Finland Bruce Oreck - known in Finland not only for his position in the US Embassy and local politics, but also from his charismatic appearances around the country ranging from TV cooking shows to displaying
his well-shaped biceps (a life-long body builder) - stepped up to start off the day two of the event. I was definitely expecting something to wake me up. Though the crowd was clearly tired & hungover (myself luckily only the former) from the party the night before, and though the points he covered while on stage were no rocket science, his talk served as a good reminder on an important topic; how to be more innovative.
If Slush has one thing slightly in tangent to this blog, it's innovation and that particular speech. So I'm not totally off in writing about this. Below are
Bruce Oreck's 5 practices to being innovative: